SmartWool, an American outdoor sock brand, participated in the Asia Outdoor Exhibition for the fourth time

In May of this year, SmartWool of the United States held the 2013 European and Asia Pacific Spring and Summer Conference in London; Key general agents from around the world gather together for a global conference. At the meeting, in addition to showcasing SmartWool's various new outfits, socks, and accessories launched in the spring and summer of 2013, it was also announced that SmartWool will continue to maintain its leading position in the US market, maintaining a 74% market share in outdoor socks; I expect to become the second largest brand of outdoor socks in Europe by the end of 2012!

In fact, SmartWool's development in Asia is also very ambitious, with satisfactory results. The most exciting one is SmartWool's Chinese agent? Guangzhou Xiaole Trading Co., Ltd. (a subsidiary of HillRockLtd) won the 2011 Asia Pacific Best Partner Award because Chinese agents have achieved great results in both Chinese Mainland and Hong Kong SAR, where there are cultural and weather differences. It is expected that the development progress in Asia will be more ideal in 2012.

In Chinese Mainland, this autumn and winter, SmartWool new products have penetrated into key outdoor stores in major provinces and cities, from Beijing, Shanghai, Jiangsu, Zhejiang, Sichuan, Liaoning, Jilin, Shandong, Guangdong, Shanxi, Hebei, Yunnan, as far as Xinjiang and other regions. At the same time, in the Hong Kong Special Administrative Region, although the weather is mostly humid and warm throughout the year, its annual sales volume has achieved unexpected growth, establishing iron like evidence for SmartWool's wool products: its moisture control efficiency is particularly extraordinary, and it can prove the magical effect of being warm in winter and cool in summer.